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Significance of the background The publicity photograph aims to present and sell any type of product in the most artistic manner possible. To enhance its esthetic appeal and kindle an interest in the client we define the function of the item in a real life background.
The importance of publicity photography
Good advertising photography is important for online sales and catalogues, as it attracts the buyer's attention, not only because of the product itself, but also because of what the image conveys. The use of the environment, props, models and locations contextualise the product in such a way that the buyer feels more identified with it. The aim is to obtain an image that captures the eye, making it eye-catching and noticed, and incites to buy the product
